What The Luxe
What The Luxe
What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does ‘luxury’ even mean? What qualifies?Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today’s best-in-class.Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it’s craft, commerce, psychology or lore—all roads lead to value.A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.
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What The Luxe

Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today’s best-in-class.

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Recent Episodes

Sam Bompas • Co-Founder • Bompas & Parr
April 13, 2026

Sam Bompas • Co-Founder • Bompas & Parr

83. Jelly Science and Polysensory Experience, with Sam Bompas, Co-Founder of Bompas & Parr
Ève Laurier • VP of Communications & Marketing • Bombardier
April 7, 2026

Ève Laurier • VP of Communications & Marketing • Bombardier

82. Canada’s Aviation Legacy with Ève Laurier, VP of Communications & Marketing, Bombardier
Chris Choa • Founder • OUTCOMIST.
March 31, 2026

Chris Choa • Founder • OUTCOMIST.

81. “Life Moats” and The Psychology of Place with Chris Choa, Founder of OUTCOMIST.
Andy Pearson • VP of Creative • Liquid Death
March 23, 2026

Andy Pearson • VP of Creative • Liquid Death

80. Liquid Death: Selling Water Like It’s Entertainment with Andy Pearson, VP of Creative
Alex Schellenberger • Chief Brand & Marketing Officer • Mandarin Oriental
March 16, 2026

Alex Schellenberger • Chief Brand & Marketing Officer • Mandarin Oriental

79. Fandom For The Affluent Traveller with Mandarin Oriental's Chief Brand & Marketing Officer, Alex Schellenberger
Jeremy Gilley MBE • Founder • Peace One Day
March 10, 2026

Jeremy Gilley MBE • Founder • Peace One Day

78. Peace One Day with Founder, Jeremy Gilley MBE

Reviews

Ridiculously good stuff!

"This is THE podcast for anyone trying to learn more about the luxury industry. I’m just starting to get into the industry and these are the sort of insights you normally only get from endless seminar…"

Nov. 15, 2023 · LCardoe